What do your consumers say about you?
More than 8 in 10 people are left with a negative first impression of a business if their website is outdated. Whilst it is inevitable that digital marketing should be engrained into your business profile, given the way in which the twenty-first century is technological driven, it is vital to the success of your business that your website is aesthetically pleasing, easily accessible, responsive and fit for purpose.
Online presence is not about simply existing, it is about further driving the awareness of your brand to contribute toward to success of your business goals and objectives. Search Engine Optimisation (SEO) is, therefore, a fundamental investment for any business to make to ultimately increase the likelihood of customers being aware of your existence. It would be foolish to invest in a website if you do not maintain its aesthetics as trends are constantly fluctuating.
A successful online presence is a vital factor that influences the longevity and success of your business as over one-third of consumers concluded that they would be less likely to purchase a product or use a service if the website was simply outdated. A recent study found that over 90% of e-commerce consumers regard visual appearance as a pivotal aspect when deciding to make a purchase which further adds to the criticality of ensuring that the overall aesthetics of a website is successful.