Website Speed Optimisation

 > Website Speed Optimisation

In 2019, on average, a website on a mobile device took 9.4 seconds to load time. 53% of users don’t stick around for 3 seconds…

By having a slow website, you’re essentially cutting your potential customers or users on your website, in half. We use many techniques to improve the performance of your website such as caching, minifying web resources, database optimisation, decreasing page size and image compression, to name a few.

Google has confirmed that the speed of a website has an impact on search engine rankings, meaning that not only will you benefit from a faster site, you’ll likely rank higher too. The importance of an optimised website is only getting more significant, with over 50% of all internet users now use mobile devices to browse the web. Considering many of these users will be using a 3G, 4G or now 5G connection, a slow website is a real killer in user retention.

Benefits of optimising your website

  • Improve your user experience with load times under 2 seconds
  • Improve your SEO – page speed is as a ranking signal
  • Increase sale and conversion rates
  • Improved user experience
  • Lower bounce rates

How much is website speed optimisation?


  • Database Optimisation
  • Image Optimisation
  • File / image caching
  • Content Delivery Network (CDN)
  • Page & Asset Caching
  • Software / Plugin Analysis
  • .htaccess & Redirect Optimisation
  • SSL Installation & HTTPS Setup
  • PHP Software Update
  • Reduce Script Requests

Our latest speed tests (April 2020)

GT Metrix
GTMetrix Speed Test Score
Page Speed Insights
Google PageSpeed Insights Score
Pingdom Speed Test Score

Frequently Asked Questions

Does my website need optimising?

Unfortunately, there are a lot of web developers out there that sometimes neglect the importance of page speed and user experience, which is precisely how we came around to offer such a service. The handy thing is, there are a lot of free tools out there that’ll give a great insight into how it’s performing. Some of the most popular options are:

Typically, we look to achieve load times of under 2 seconds minimum. If you aren’t achieving this benchmark, you could be frustrating your viewers with poor user experieince and potentially being held back in search engine rankings.

How much is it?

We charge a one-off, flat fee of £250 per website. You’ll receive a full breakdown report that details everything we carried out and a comparison of your load times before and after our service. To further increase load times, we recommend using our cloud hosting service.

What is database optimisation?

Depending on how your website was developed, it’s possible lots of tables within your database are unnecessarily storing data that is redundant and does no benefit your website. Regardless of development, over time a database can become bloated with old page revisions and post / product data. A large database that isn’t optimised can lead to slow queries, directly impacting page load speed for your users. We’ll trim away all of the data you don’t need to keep your website running smoothly.

What is image optimisation?

Image optimisation reduces the file size of the images on your website, without reducing the quality. Resizing the images to be the perfect resolution and optimising them for web means they’ll load faster which positively impacts your search engine rankings and user experience. Where we can, we’ll replace your existing images with the recommended SVG and WebP file formats.

What is file and image caching?

File and image caching enable your website to store a static version of your website on a visitors computer. By doing so, key scripts, files and images no longer need to be accessed from the server every time they’re needed to load. This rapidly improves load times for your website.

What is a Content Delivery Network (CDN)?

A CDN caches key files, scripts and media from your website and distributes this across a group of servers around the globe. This reduces load on your own server and allows users in different geographical locations to connect to servers that are of a closer distance, improving load times. A CDN also provides an additional layer of security with a firewall and protection against brute force attacks.

What is Software / Plugin Analysis?

Your website may be running software that isn’t necessarily required for your website to function correctly. We’ll analyse which software isn’t needed and strip this back – reducing the number of requests your website will need to make to display the page. Less requests = less to load, which equals a faster load time.

What is .htaccess & Redirect Optimisation?

The htaccess file allows your to modify the way your website interacts with our server. We’ll optimise your htaccess file by preventing hotlinking, disabling bad bots, compressing files and software specific security patches.

What is an SSL and what is HTTPS?

Our HTTP v HTTPS guide summarises everything you need to know.

What is a PHP software update?

PHP is programming language that many websites use. Since its release in the ’90’s, it has undergone major changes and upgrades that allow the code to run more efficiently. We’ll check your websites compatibility with the latest stable release of PHP which will give your website an instantly recognisable speed boost.

What are script requests?

Similarly to software and plugin requests, it’s possible you have lots of other scripts your website runs each time a page is loaded that doesn’t necessarily need to be there, thus, increasing the page load for your viewers for no reason. We’ll scan your website and remove any scripts that aren’t required.

Speed your site up today! Improve your SEO, loading times and user experience instantly.